Tuesday, 12 May 2009

Internet Entrepreneurs cashing in on Swine Flu

You'll be interested (and probably not surprised) to know that the Swine Flu (aka H1N1)is paying off for some.

Internet marketers and entrepreneurs are cashing in on the swine flu outbreak, with online games and merchandise. I have even read that people are offering 'swine flu kits' for about $60, containing
flu mask, 'hygiene gel' etc.

You may be interested in the following articles:

http://www.smh.com.au/news/technology/web/swinefighter-net-cashes-in-on-flu-scare/2009/05/01/1240982386499.html

http://www.tamingthebeast.net/blog/ecommerce/swine-flu-and-ecommerce.htm

I guess its cashing in on panic levels. Good on you for making a go of it, just hope people do it in not-so-rorty way....

I must admit, i'm not that concerned about infection, living here in Australia, i feel (naively) its too far away too worry about. No doubt,unfortunately - we will see an increase in Australians (and people worldwide) infected, as these numbers increase i may get worried then.

The same thing happened several years ago with the avian (bird) flu. Sales of Tamiflu and Relenza sky-rocketed, as well as the share price for Biota Holdings, the company that produces Tamiflu.

Anyway getting back to the topic, there are 318,000,000 records for 'swine flu' in the Google SERPS.

The average CPC for the following keywords:

pandemic $2.02
swine flu $0.52
flu vaccine $1.82

There is definitely potential to cash in (if you like), though i think you can probably do it in other ways, information sites, selling masks that work (apparently the masks aren't that effective anyway, as with any breathing you gather moisture, which renders the mask ineffective).



Try finding a decent swine, flu related domain name - the best ones have all been taken.

Apparently there were reports of this infection, as early as last year (November).

On a serious note, my sympathies do go out to the families of those seriously affected by this flu. Be safe, especially anyone travelling on airplanes or in/out of Mexico or southwest US states

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